TGT challenges industry norms with total business transformation
Published by Aimee Knight,
TGT, the category leader in through-barrier diagnostics for the oilfield services market today unveiled one of the most radical business transformations in its sector. Motivated by a singular purpose – to reveal a greater truth – the company turns the industry’s way of doing business on its head; shifting the commercial approach from ‘logging tools’ to ‘Flow’ and ‘Integrity’ application-led ‘Products’.
“We’ve been pioneering advances in well diagnostics for 20-years and built an extensive portfolio of products, technology and customers,” said Mohamed Hegazi, TGT’s chief executive officer. “Our new offering will transform how our customers manage their wells, enable much better decision-making and boost asset performance”.
TGT has structured its new product-led offering in two domains—True Flow and True Integrity, each being a practical and symbolic extension of its ‘greater truth’ brand promise, and representative of what customers demand from their well systems.
“All well systems are built to connect the right fluids to the right places,” continued Mohamed. “Flow and integrity are intimately linked and essential for safe and productive operations. That’s why we’ve organised our business in to these two domains. This business approach means our products and diagnostic systems are relevant to all wells throughout their lifecycle.”
“Tools are important but well systems are complex so accurate diagnostics require a more powerful approach. We have perfected ‘diagnostic systems’ that combine remarkable tools with the right methods, data processing and expert analysis to deliver accurate answers.” said Ken Feather, TGT’s chief marketing officer. “Operators need answers they can trust, so we developed a complete range for every eventuality.”
TGT’s new diagnostic systems use five proprietary technology platforms: Chorus, Cascade, Pulse, Indigo and Maxim, in various combinations to make the products.
“This exciting change marks a strategic pivot in our future direction as an oilfield service company,” added Ken. “The industry needs a fresh approach, and our new offering supported by a totally new and distinctive brand identity provides an incredible potential to grow.”
With its transformation efforts successfully implemented, TGT is now focused on championing the new through-barrier diagnostics category to help operators manage safe, productive and profitable wells. Among other developments, TGT expects to launch further new products and system advances throughout 2019.
Read the article online at: https://www.oilfieldtechnology.com/special-reports/26022019/tgt-challenges-industry-norms-with-total-business-transformation/
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