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IDS announces rebrand

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Oilfield Technology,

International Diamond Services (IDS), a manufacturer of PDC cutters, has announced that it is rebranding.

In a statement the company said: "Alignment with our customers’ ever-changing needs is vital. We have redefined our core values and evaluated our market position to offer a modernised customer experience. Our values are focused around consistency, quality, service and technology."

The company has launched a new website (, which provides more in-depth product information. The new brand will run across all aspects of IDS' business.

“We employ the best minds in the industry, so we're able to supply ground-breaking technologies that will take our customers to the next level of success. IDS employees live this principle daily to ensure every customer we encounter feels our commitment to innovation,” said Jarred Koenig, IDS Vice President of Sales, Marketing and Engineering.

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