Paradigm Drilling Services (PDS) part of The Paradigm Group; a set of global Dutch innovation and technology companies, for the upstream oil and gas industry, has rebranded its entire suite of drilling tools.
The company (PDS) has rebranded its product range to promote each tool capability within its name and has brought them together into a single series called; The Revolution Series. The branding showcases the tool’s innovative and cost-saving ability to tackle any drilling requirement and identifies the series as ‘reengineered, redesigned and redefined’, the new series is being released this week.
Martin Paisley, Manager of PDS explained, ‘The tool rebrand reflects our approach to innovation and the re-engineering carried out on each tool that offers a step change in their performance, reliability and durability; we have listened to what our customer needs are, and we also recognise the commercial ‘language’ of the industry. We felt that is was really important so we can showcase the quality and reliability of our tools, which we felt was lacking previously. The Revolution Series is more identifiable and really shows off the tool’s potential.’
The PDS rebrand will be rolled out at the end of the month.
Read the article online at: https://www.oilfieldtechnology.com/drilling-and-production/31012019/paradigm-drilling-services-commits-to-quality-and-reliability-with-tool-rebrand/