MOL Group, a leading international oil and gas company, received the renowned Gold Award at the 6th Cannes Corporate Media & TV Awards 2015. MOL Group’s UPPP campaign video for 2014 impressed judges at the award ceremony in Cannes, with its innovative and exciting approach to engaging students and graduates in the fields of geoscience and petroleum engineering. The film invited them to participate in the company’s UPPP online competition. At one of the world’s most important events for the corporate audio-visual industry, MOL Group competed against 771 applicants from 40 countries.
The ‘MOL Group – UPPP Campaign Video 2014’ was part of an integrated marketing and PR campaign, targeting geoscience and petrotechnical students and encouraging them to apply for the international talent acquisition and development programme UPPP. In an online competition, teams of three compete in virtual scenarios to solve industrial and strategic tasks based on real data from MOL Group’s oil exploration and production facilities. The film illustrates this approach in a highly creative and futuristic way. The story and video was produced by the Hungarian creative agency Greenroom Ltd.
"It is a great honour to win this highly respected award for our integrated communications efforts”, commented Dominic Köfner, Vice President for Corporate Communications at MOL Group. “This award reflects the creativity and innovative spirit of our company, and the top students and graduates that we want to attract”.
Edited from press release by Angharad Lock
Read the article online at: https://www.oilfieldtechnology.com/drilling-and-production/20102015/mol-group-wins-gold-in-cannes-1425/