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Siegel+Gale develops new brand platform

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Oilfield Technology,

Siegel+Gale has announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, the regional oil and gas leader.

Siegel+Gale was tasked with redefining the Bapco brand to highlight the company's contribution to the national economy and global energy market.

The team was asked to craft an agile identity for Bapco's growing business. The visual identity is articulated through the idea of generating possibilities, emphasising the company's continued central role in Bahrain's economy.

"The new identity is rooted in national visual vernacular and encompasses interchangeable brand graphics as well as a new proprietary image library which captures the optimism, warmth and spirit of partnership at Bapco," explained Dan Vasconcelos, Associate Creative Director, Siegel+Gale.

"Bapco's partnership with Siegel+Gale has far exceeded our expectations. The project will move forward into its implementation stage and the new identity highlights —in part—Bapco's image as a judicious energy business," commented Bapco's Chief Executive, Dr. Pete Bartlett.

Edited from press release by

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